Some control panels, such as cPanel, are supplied and supported by their own company who has developed and maintained the software. As a result, if you'd like to use this software, you'll need to purchase a license for each server that you want to use cPanel. On a shared server (Basic or Business), you're splitting the cost for this license with other users on the server. In contrast, on a Cloud Instance or Dedicated Server, you are the only person utilizing the server, and therefore you're responsible for the cost of the license.
As a Hostwinds client, you're able to purchase a cPanel license directly from us. Due to our licensing contract with the company, the cost of a cPanel license would actually be lower than purchasing it from the company directly. We can set it up for you quickly and easily via a support ticket automatically created after the checkout process for new cPanel license orders. Alternatively, if you're a more technical user or don't require cPanel specifically, you can check out this article covering several of the best free control panels.